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domingo, 17 de março de 2013

Rosie the Riveter and Norman Rockwell

It all started with a podcast talking about this famous (if you like this kind of thing) image below, used during World War II in USA, in a campaign to
recruit women to occupy job posts that were normally of the men who were fighting in the war.

The name of the lady is Rosie the Riveter and I had no idea that she was in fact a character and this was just one of the forms they used her. In fact, the first time she "appeared" was in a song, which was later recorded by many people. There is in YouTube a version that is worth to check, specially for the lyrics.

On the podcast, they talked about an image portraying our friend Rosie in a much more masculinized way and then I searched for this image as well. Take a look.

This image got my attention not only because of this "masculinized art direction", or because it was a cover of a magazine sold for 10 cents (yeah, I know), or because it remembered me Bioshock and I'm a great fan of the game, it was the visual impact what got me. The colors, the details of pins, her name on the lunch box, the folding of her jumpsuit, the Mein Kampf under her feet, a level of realism almost photographic in a very rich composition. It is very impressive if we consider it was just the cover of a magazine and in some way it translates the world and the people of that May of 1943.

The author of this second image is Norman Rockwell and searching more of his works I found the images below, all with this same photorealistic treat, full of detail, well defined expressions and, in some sense, this imagery that became the registry of that time.

--- Links
The podcast
More about Rosie the Riveter
Rosie's song, in YouTube
More about Norman Rockwell