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sexta-feira, 4 de maio de 2012

Is your face more flexible than a shoe?

To promote their customization platform, NikeID, the Nike of Japan created a campaign based in one of their models that has as special feature flexibility.

At the website of the campaign, using a webcam, the face of the visitor is recognized and then he is asked to perform his best funny faces. As the visitor moves his face, a model of the shoe responds twisting and moving.

It is possible to share your faces with your friends (or enemies, since if we consider the context it could be better) and if you live in Japan they even have a contest that rewards the most popular funny face of the week with a gift card.

To check the website and make some faces yourself, just click on the image.


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