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sexta-feira, 30 de julho de 2010

Logorama - a short film


I think a movie captures our attention because it is fun, as simple as this, period and no bla bla bla.

But, if we want to meditate about what makes the fun and some I don’t know what of the analysis of the classification neo contemporary anything of Godard and the expressionist German cinema of the 20’s and 30’s, it all with something of the photography of the movement of the camera of the soundtrack of whatever of the art of movie making in the XXI century, we can say that a movie will not be fun if it doesn’t have specific elements of story, like a start, a middle and a conclusion. We could also say that something only based in the visual aspect of the movie is destined to bring shame to all of us. All of us.

Logorama has less than 15 minutes, a story that is more like a piece of story, but deep inside it is all an excuse to take us through a world created with logos from many companies that we know. It is a visual experience which works because it is very well directed, very fast paced and even if the world is a bunch of logos together creating buildings, objects an characters, sometimes you may forget is all logos and start to think it is a strange and colorful world that is mysteriously familiar.

If you have 15 minutes, take a look and find out what you think. They won this year best short animated film Oscar.