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quarta-feira, 2 de junho de 2010

Why the Old Games... #6



The main idea was talk about how in these days we know about a game many years before it come out. It’s created an enormous expectation which makes everyone know about a game that we not even know if it deserve this knowledge.

I don’t think it happens to all games, many end up deserving much of our attentions and expectations. I also know that it is something that happens with movies. Who follows closely the news about movies and games knows about games that will be out one year, or two, from now, or even movies and games that will came up this year but already know about then I for a while.

I believe there is a need to make a marketing campaign and it can really make a game (or movie) more profitable. We need to know if a game is coming out and why this game is special, but at the same time, know about something 3 years in advance is very bad when we are talking about entertainment. In other words it sucks and sucks hard.

It not only sucks because you have to wait, but this big marketing campaigns when they are not a collection of small useless bits of information (the joke about the successive countdowns is precisely about that), they end up showing to much about the game, I mean, how it works, elements of gameplay, it’s story and much more.

Years ago, it was necessary less time to produce a game and the specialized media was small, we hadn’t internet, so very often games would came faster and filled up with surprises.

Some companies in these days are trying to bring back this “surprise and fast delivery” in their marketing policies, such as Nintendo, but specially and more than anyone else, Apple.

A good game keeps selling well much time after it’s marketing campaign is over, people tell to each other about the game, and it works better than any marketing campaign.

I think that’s all for now. Bye.